For those who miss Part 1, do click on the following link below to read it:
Well, what’s your response after reading the first article?
Do you really think the personal training industry in Singapore is going the way of its western counterparts – to its imminent DEATH – in view of all the overwhelming evidence against it ????
Well, this is what we – at Singapore Fitness Professionals Network honestly think:
1) First and foremost, we do acknowledge that it is indeed going to be HARDER and HARDER for most personal trainers, or as a matter of fact, any personalized service provider to survive in the industry because of all the various reasons cited in part 1 of our article.
However, the good thing is this: all the additional competition and economic changes will only serve to WEED OUT the various ‘pretenders’, ‘sub-standard’ trainers and other‘half-baked’ imposters from the REAL professionals in the industry – those who are fully committed to the profession, who invest time and effort in professional upgrading, and whose expertise, experience and voice of reason and authority SEPARATE them from the ordinary and common trainers.
2) Regardless of economic conditions, there will ALWAYS be a pool of people who will NEED, WANT and can AFFORD personal training. Frankly, no other fitness programs can substitute the personalised attention, privacy, customization and accelerated results that often accompany personal training, and these benefits and more will always appeal to individuals who appreciate them and who are seeking after them whole-heartedly.
3) From a social point of view, personalized forms of services have long since been very much a part of the life of the High Society in Singapore – those belonging to the elite membership circle of the “Rich, Successful and Famous”. ( just think: personal chauffeur, personal chef, personal maid, personal masseur and the list goes on …)
Frankly, many of the “Who’s Who” in the upper echelons of society CAN and WILL continue to pay for personal training – if not for the various tangible health/fitness benefits that it brings – but also very much for the status/class symbol that it represents.
This brings us back to the question: Will Personal Training really DIE off in Singapore one day???
Well, in view of all the above factors, we unequivocally feel that the answer is a resounding: NO.
Personal training will NEVER EVER ‘die’ off in the literal sense.
Those who insist they will, are simply making premature assumptions based on their own biased and short-sighted views.
But what will certainly happen is this: personal trainers will certainly need to UP their service standards by several notches, MARKET themselves more professionally and selectively, and operate in a much SMARTER way than ever before in order to survive and prosper.
Otherwise, they could very well be left ‘for dead’ – for good.