In recent months, the fitness industry has been turn upside-down by the COVID-19 pandemic.
Not only have gyms, fitness studios and workout facilities been mostly shut-down by governments around the world, many personal trainers, fitness instructors and exercise coaches also find themselves suddenly in a limbo, with quite a number finding themselves out of jobs in a blink of an eye.
Short of giving up in desperation and wallowing in self-pity, what CAN fitness professionals do in this unprecedented period of doom and gloom?
The following are some useful tips and strategies that trainers and coaches who wish to rise and shine despite these trying times could tap upon:
Innovate To Survive
To ensure business survival during this pandemic, innovation is key. Since most face-to-face, in-person interactions are no longer feasible during this period, trainers and coaches should make an effort to explore new and novel ways to serve their clients. Taking fitness workouts ONLINE would be a good example of working around the current restrictions. Modern technology utilizing live-streaming apps (think Zoom, Skype, Hangouts etc) and even more conventional ones like emails, SMSes and phone calls – would allow you to connect with your clients while keeping your business going at the same time. For those of you who may need assistance in the areas of innovation, ideas generation or even business re-structuring, this is also a good time to consider consulting with a fitness mentor to help you through this period.
This period of lock-down is also a great opportunity for all fitness professionals to UPGRADE themselves so as to enhance their credentials and reputation in the long run. For instance, you could use this period to study for a specialized/advanced fitness credential, attend online masterclasses and webinars, or keep yourself relevant and updated by reading industry journals, research articles and other fitness publications. Whatever you do, keep BETTERING yourself with an eye on the future!
Continue Marketing Your Services
The BIGGEST mistake that most fitness professionals make during a downturn in economy is to stop marketing their businesses. Instead, this should be the BEST time to ramp-up your marketing efforts when the rest of the competition is still sitting on the fence or have fallen by the way-side. By doing so, you’ll be giving yourself a HEAD START over the others when the economy picks up again! Whether your choice of social media marketing is YouTube, Twitter, Facebook or Instagram, or simply a matter of enhancing and increasing your fitness profile on the web, or via email marketing, or even just starting a fitness blog to share tips on training, exercise and nutrition, the rule of thumb is this: Keep On Marketing and Stay VISIBLE!
Work On Your Own Fitness
This lock-down period is also a wonderful opportunity for trainers and instructors to focus on YOURSELVES for a change. Too often, our own fitness take a backseat when times are good and our day-to-day lives revolve predominantly around our clients. Make use of this extra time on hand to prioritize your own fitness and exercise regime, experiment with new workout approaches, or even join in the fun as a participant in other trainers’ virtual exercise classes!
Maintain Your Fitness Equipment
Another great investment you can make in your own fitness business during this period is to do some maintenance work on your fitness gear. As simple as it sounds, it is one of the most IMPORTANT things that you can do for your fitness business. If you own a private gym, give it a proper clean-up and sanitization from top to bottom, with particular attention to high-touch areas. If you have carry-along fitness tools like resistance bands, ropes, medicine balls, gloves etc, give them a good wipe-down (and a dose of disinfection) too!
Connect With Other Fitness Pros
Connecting and interacting with other fellow fitness pros in the industry during this period can truly be a life-changing experience for many of us! There is so much that we can learn from one another during this period, from how to re-align our fitness businesses in order to survive, to exchanging tips and strategies on client attraction and retention, to swapping ideas on the latest technology to use in our coaching and training.
Prepare For A New Start
Like all other pandemics, this COVID-19 scourge WILL eventually die away. The question to ask ourselves is: when its end comes, are we ready for a NEW start? Are we poised to seize the new opportunities around us?
Consider this: in the post-COVID-19 world, people – more than ever before – will be extra cautious when it comes to working-out in environments that have a potential of attracting large crowds and big groups. This in turn may have wide-ranging implications on businesses such as big-box gyms, group training facilities and workout studios.
As a result, Private Home Personal Training Services may be poised for a BIG jump to the top of the fitness chain in the very near future. If this is the case, are you ready to grab hold of this opportunity and be willing to be re-trained and re-deployed as a mobile or home personal trainer instead?
If anything, the COVID-19 pandemic has taught us one thing: Life is unpredictable.
Rather than to take for granted that things will always go smoothly or as planned, we need to assume that CHANGE is now the new constant.
Fortunately, the above tips, strategies and guidelines will offer us all a way of successfully navigating through this brave, new world that we live in now.